• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
EnergyRates.ca

EnergyRates.ca

Compare and Find the Lowest Energy Rates

Get a free quote call1-855-635-9608
  • Alberta
    • Regional Energy Services
      • City of Calgary
      • City of Edmonton
      • Fort McMurray
      • Grande Prairie
      • Medicine Hat
      • Red Deer
      • Crowsnest Pass
      • Cardston
      • Fort Macleod
      • Ponoka
      • Fort Saskatchewan
      • Cold Lake
      • Canmore
    • Rates & Information
      • Site Catalog Tool
      • Alberta Carbon Tax and Rebates
      • Regulated Services
      • Rate of Last Resort (ROLR)
      • Alberta Energy Market Data
      • Utilities Consumer Advocate and UCA Helps
      • Cutting Your Farm’s Energy Costs
      • Breaking Down Your Alberta Electricity and Natural Gas Bills
      • Obtaining Financial Assistance
      • Default Rate Tariff (DRT)
      • Energy Disconnection and AUC Winter Reconnection Program
      • Electricity and Natural Gas Mediation
      • Electricity Services for Rental Properties
      • Who is my Energy Provider?
      • Micro-Generation in Alberta
      • Green Energy Credits
      • Alberta Energy Glossary
      • Understand Energy Bill Estimates and Meter Readings
      • How is The Pool Price for Electricity Determined in Alberta?
      • What is the AESO and How It Works
    • Electricity and Natural Gas Companies
      • AltaGas
      • ATCO Energy
      • Direct Energy
      • Encor by EPCOR
      • ENMAX Energy
      • Hudson Energy
      • Just Energy
      • Link Energy
      • Superior Energy
      • TransAlta
      • Spot Power
      • UTILITYnet
      • ACE Energy
      • Sponsor Energy
      • Burst Energy
      • Campus Energy
      • Ambit Energy
      • XOOM Energy
      • Peace Power
      • Ridge Utilities
      • Regional Energy
      • Olympus Energy
      • Acorn Energy
      • Astro Energy
      • PowerBill Electricity
      • Prairie Power
    • Regulated Rate Providers – Natural Gas and Electricity
      • AltaGas Utilities
      • City of Lethbridge Electric Utility
      • Direct Energy Regulated Services
      • ENMAX Power Corporation
      • EPCOR Energy Alberta GP Inc
    • Small Commercial Fixed Rate Providers
      • EasyMax
      • Encor by EPCOR
    • Wire Service Providers
      • AltaGas Utilities
      • ATCO Gas
      • City of Lethbridge Electric Utility
      • ENMAX Power Corporation
      • EPCOR Distribution & Transmission Inc
      • FortisAlberta
    • Energy Efficiency Programs in Alberta
      • Energy Saving Grants for Businesses in Alberta
      • How the Clean Energy Improvement Program (CEIP) Works in Alberta
  • BC
    • Regional Energy Services
      • Vancouver, BC Electricity Retailers and Natural Gas Providers
      • Surrey Electricity Providers and Natural Gas Services
      • Burnaby Electricity Providers and Natural Gas Services
      • Victoria, BC Electricity Retailers and Natural Gas Providers
    • Rates & Information
      • Breaking Down Your British Columbia Electricity & Natural Gas Bills
      • Explaining Your British Columbia Electricity & Natural Gas Rates
      • How to Read Your British Columbia Electricity & Natural Gas Meters
      • Why the British Columbia Energy Market is Regulated
      • How to Start, Transfer, or Change Your Electricity and Natural Gas Services in British Columbia
      • British Columbia Utilities Commission (BCUC) 
    • Residential Natural Gas Retailers
      • FortisBC & Tarasen Gas
      • Access Gas Services
      • Planet Energy British Columbia
      • Direct Energy British Columbia
      • Just Energy British Columbia
      • Summitt Energy British Columbia
    • Commercial Natural Gas Retailers
      • Access Gas Services
      • Bluestream Energy
      • AltaGas British Columbia
      • Direct Energy British Columbia
      • Just Energy British Columbia
      • Planet Energy British Columbia
      • Summitt Energy British Columbia
    • Regulated Energy Providers
      • BC Hydro
      • FortisBC & Tarasen Gas
    • Home Renovation and Appliance Rebates
  • Manitoba
    • Regional Energy Services
      • Winnipeg
      • Brandon
      • Steinbach
    • Rates & Information
      • Breaking Down Your Manitoba Electricity & Natural Gas Bills
      • Explaining Your Manitoba Electricity & Natural Gas Rates
      • How to Read Your Manitoba Electricity & Natural Gas Meters
      • How to Start, Transfer, or Change Your Electricity and Natural Gas Services in Manitoba
      • Why the Manitoba Electricity Market is Regulated
    • Residential Natural Gas Retailers
      • Just Energy
      • Planet Energy
    • Commercial Natural Gas Retailers
      • ECNG Energy
    • Regulated Energy Providers
      • Manitoba Hydro
    • Manitoba Energy Efficiency Programs
  • Ontario
    • Regional Energy Services
      • Ottawa
      • Mississauga
      • Toronto
      • Brampton
      • Hamilton
      • London
      • Markham
      • Kitchener
      • Windsor
      • Burlington
      • Sudbury
      • Oshawa
      • Barrie
      • Guelph
      • Oakville
    • Rates & Information
      • Why the Ontario Energy Market is Regulated
      • Explaining Your Ontario Electricity Rates
      • Explaining Your Ontario Natural Gas Rates
      • Breaking Down Your Ontario Electricity Bill
      • Breaking Down Your Ontario Natural Gas Bill
      • What is the Global Adjustment?
      • How to Set Up Your Utility Service When You Move in Ontario
      • Does Your Ontario Energy Provider Require a Security Deposit?
      • How to Renew Your Energy Contract
      • How to Start Natural Gas Service for the First Time
      • Canceling an Ontario Energy Contract
      • How Net Metering Works in Ontario  
      • Demand Response in Ontario
      • Green Button in Ontario
      • How to Read Your Ontario Gas Meter
      • Ontario Electricity Support Program (OESP)
      • Save On Energy
      • Green Energy in Ontario
      • Ontario’s Local Hydro Utilities or Local Distribution Companies (LDC)
      • Ontario Energy Efficiency Programs
    • Ontario Retail Electricity & Natural Gas Companies
      • Just Energy
      • MyRate Energy
      • Planet Energy
      • RiteRate Energy
      • Summitt Energy
    • Ontario Regulated Price Plan Providers
      • Hydro One
      • Enbridge Gas Distribution
      • Union Gas
  • Saskatchewan
    • Regional Energy Services
      • Saskatoon
      • Regina
      • Prince Albert
    • Rates & Information
      • Breaking Down Your Saskatchewan Electricity and Natural Gas Bill
      • Explaining Your Saskatchewan Electricity & Natural Gas Rates
      • How to Read Your Saskatchewan Electricity and Natural Gas Meters
      • How to Update Your Saskatchewan Energy Services
      • Why the Saskatchewan Electricity Market is Regulated
    • Residential Natural Gas Retailers
      • Future Now Energy
      • Just Energy
    • Commercial Natural Gas Retailers
      • Connect Energy
      • Hudson Energy
      • Peak Energy
    • Regulated Energy Providers
      • Saskatoon Light & Power
      • SaskEnergy
      • SaskPower
      • Swift Current Electricity Services
    • Commercial Energy Efficiency Programs
  • Québec
    • Regional Energy Services
      • Montréal
      • Québec City
      • Sherbrooke
      • Gatineau
      • Laval
      • Coaticook
      • Westmount
      • Lévis
      • Saguenay
      • Baie-Comeau
      • Longueuil
      • Trois-Rivières
      • Magog
      • Alma
      • Saint-Jean-Baptiste
      • Joliette
      • Amos
    • Rates & Information
      • Breaking Down Your Québec Electricity and Natural Gas Bills
      • Explaining Your Québec Electricity and Natural Gas Rates
      • How to Start, Transfer, or Change Your Electricity and Natural Gas Services in Québec
    • Residential Natural Gas Retailers
      • Just Energy
    • Commercial Natural Gas Retailers
      • Just Energy
      • Access Gas
      • Summit Energy
      • Hudson Energy
      • Active Energy
      • Direct Energy
      • Comsatec
    • Regulated Elecricity & Natural Gas Retailers
      • Énergir
      • Gazifère
      • Hydro-Québec 
    • Energy Efficiency Programs and Rebates in Québec
  • Plans/Products
    • Plans
      • Fixed Rate Plans
      • Floating Rate Plans
      • Regulated Rate Plans
      • Block Pricing Plans
      • Load Following Plans
    • Products
      • Residential Electricity and Natural Gas Plans
      • Small Business Electricity and Natural Gas Plans
      • Small Commercial Electricity and Natural Gas Plans
      • Large Commercial Electricity and Natural Gas Plans
      • Industrial Electricity and Natural Gas Plans
      • Farming Electricity and Natural Gas Plans
    • Utility Bonds
  • Tips
    • Electricity Rates – Tips for Keeping Your Energy Costs Low
    • Natural Gas Rates – Tips for Lowering Your Bills
    • Energy Rates Blog
    • Energy Stats
    •  FAQ
    • Disclaimer
  • Content Hubs
    • Solar Energy
    • Electric Vehicles
    • Water Hub
    • Product Reviews
  • Renewable Energy
    • Green Energy Rates & Renewable Energy Solutions
    • RECs, Carbon Offsets & Green Building Certification
    • Carbon Accounting for Corporations: Scopes 1, 2, and 3
    • Virtual Power Purchase Agreements (VPPAs)
    • How to Market Corporate Sustainability Projects
  • EN

Demand Response in Ontario: How to Generate Revenue by Reducing Peak Electricity Use 

Looking for cheaper electricity or natural gas? Find a better rate with Canada’s top energy comparison site.

Find a cheaper rate

When it comes to electricity usage and costs, a large portion of these costs comes from a small portion of hours out of the year. As a result of this, private companies, utilities, and electricity grid operators as well are utilizing solutions to the substantial electricity costs that occur. Demand response is one way in particular that has been proven successful in helping to ease the infrequent costs.

In this article, we’ll cover what demand response is in Ontario and how it can reduce stress on the grid while generating revenue instead of costing more. 

What is demand response, and how does it work? 

Demand response is a way to reduce the stress on the grid and high electricity prices. By curtailing or reducing the demand for electricity during certain time periods, demand responses/programs are able to cut prices by reducing the need to run high-cost generators. Instead of supply or power plants, as an example, turning on in response to higher demands, it is the demand turning off in response to higher prices and stress on the system. 

In other words, it works by reducing the stress on the grid and curtailing high electricity prices. The electricity grid becomes most stressed when there is high demand for electricity, which requires a higher supply of electricity, which both stresses the grid and results in higher prices for all energy users. There are two ways to combat this for consumers and the grid – either building more power plants to provide a greater supply of electricity or simply reducing demand for electricity on the system at times when it would otherwise stress the overall grid. 

How does demand response work in Ontario? 

Directly from IESO themselves, any step that an individual or businesses take to shift their electricity use to different times of the day is a form of demand response. Common examples of this include reducing the speed and power of equipment, rescheduling production to a different time of the day, or waiting for low-demand periods to charge electric vehicles or using large equipment, and more along those lines. While this doesn’t involve using electricity in the usual sense, it does reduce overall demand, which lowers the amount of electricity the grid needs to produce. Many businesses offer their demand response capability to the IESO or their local hydro company in exchange for a reduction on their electricity bills. 

Who is eligible for demand response in Ontario? 

Consumers across Ontario can earn revenue while reducing their emissions and helping the Ontario grid during times of stress. To participate and be eligible is to curtail your load (reduce electricity demand) during short periods throughout the year. There are different retailers across Ontario that offer demand response with them as well, to help benefit you as the consumer and the electricity grid as a whole, which we have listed below, the ones that we could find proper information on. Check with your local retailer to see about demand response, as there are many within Ontario. 

Retailers with Demand Response programs in Ontario  

There are a few companies that have demand response programs in Ontario. Here are the ones we could find: 

CPower is a leading name with demand response programs available for the Ontario market. Participants in the program commit a certain amount of electricity that they are able to curtail when the grid is stressed. When dispatched by IESO, participants reduce their electricity consumption and receive payment for the energy they didn’t use. Those interested will pick a fixed level of consumption and commit to consuming no more than that amount of electricity during an event called by PJM. Your company/yourself gets paid for its ability to curtail energy to restore more power back to the grid. 

They can be reached directly on their website for any inquiries. 

Enel X (previously known as EnerNOC) is another energy solution company that can help with demand response working groups. Enel helps hundreds of organizations across Ontario earn money, save on energy costs, and mitigate carbon emissions with demand response. As a valued partner of IESO, their deep well of market expertise provides the tools and guidance organizations need to maximize their demand response earning potential. 

How does the Active Demand Response Program work? 

With Demand Response, customers commit to a specific curtailment amount (500 kW as an example). It is worth noting that customers must meet their full contracted curtailment to receive the financial benefit. For example, if you were to commit to 500 kW but only curtail 450 kW, you wouldn’t receive payment. 

The key advantages of this are: 

  • The program offers more predictability than Class A Global Adjustment.
  • Only two scheduled capacity events per year, customers receive advance notice of these events, no need to predict when peaks will occur.
  • Additional emergency events may arise (which can coincide with ICI peak alerts), offering opportunities to earn above the contracted $171, 300/MW rate.

Another key difference with this is that customers are paid directly, rather than showing as savings on your utility invoice. 

There are also ideal candidate profiles that would benefit most from this, as it works best for larger customers who can establish a reliable curtailment baseline.  

Pros and cons of Demand Response 

The pros and cons of Demand Response are fairly straightforward: 

Pros 

The standout and main pro for Demand Response is the financial rewards for participating. Large consumers (Class A) can significantly reduce their GA (Global Adjustment) charges, up to 50% or more, by lowering consumption during peak times. Residents can also benefit depending on their retailer and through programs that work with adjusting smart thermometers during peak hours and more. 

Improved grid stability and reliability is another major pro, especially during the summer months, where reducing the load helps to prevent brownouts, blackouts, and equipment failures, acting as a crucial resource response. 

Environmental benefits. Demand Response can help with Ontario shifting usage away from natural gas generation, and by reducing reliance on these, particularly during high-demand, high-carbon periods, it helps to lower emissions as well during these responses. 

Increased flexibility for industrial users. Programs such as the ICI and Demand Response allow businesses to manage energy costs as we’ve been mentioning throughout the article. 

Cons 

No program or option is foolproof, however, and there are some cons, such as: 

Operational disruptions or inconveniences. For large industrial users, cutting power or lowering use can interrupt production processes. It requires careful planning and management of onsite operation. For any residential users, this may mean slightly warmer homes in the summer or cooler in the winter. 

Penalty risks. Failing to meet the agreed upon load reductions, more rigid DR programs can result in financial penalties, though there are third parties available as well that offer to shield users from these risks. 

Potentials for cost redistribution. It is imperative to ensure that whatever Demand Response program you are looking into, some may shift the costs onto customers who are unable to participate or change usage patterns. 

Demand response vs Industrial Conservation Initiative (ICI): Which program to choose? 

Demand Response is different from the ICI program that is currently available in Ontario. The main differences between these are as follows: 

ICI (Industrial Conservation Initiative) 

  • For medium to large-scale customers to shift usage away from peak hours. 
  • ICI is a more complicated and lucrative version of the Direct Response program. ICI operates under similar principles as the DR program, motivating electricity consumers to lower consumption during peak demand times when the grid is most stressed, but it does not provide the luxury of knowing exactly when to lower your consumption. 
  • Instead, the ICI program operates over a one-year period between May of one year and April of the next year, requiring an electricity consumer to lower their energy consumption when there may be a province-wide electricity peak grid happening. 
  • When the one-year period is over, multiple province-wide electricity peak events will have happened (usually in the summer months), and your electricity bill will be based on how your organization performed during only the top five peak hours. 
  • ICI does not require you to reduce consumption for a prolonged period of time; instead only evaluates an organization’s performance based on its consumption during the one-hour period of the peak day. 

Direct Response is a more streamlined approach than ICI: 

  • The DR program allows for larger electricity consumers to earn revenue through reducing consumption during peak demand events that are clearly defined by the IESO. When participants receive notifications of a DR event, they are to reduce their consumption during the exact time slot the IESO identifies, which can last up to a maximum of four hours. 
  • The notifications from IESO are typically sent a day before, or in the early morning on the day of the DR event, allowing multiple hours for participants to prepare to reduce their consumption. 
  • As an example, IESO could send out a notification of an upcoming DR event on June 4th, with the event happening on the 5th, between exactly 5 pm and 9 pm, requiring participants to lower electricity consumption on the grid for the consecutive hours. 

What is a peak event? 

A peak event in the context of Direct Response is the same as the previously mentioned Demand Response event. They are used interchangeably in wording. These are pre-designated temporary periods when the IESO asks electricity consumers who are participating in Direct Response programs to reduce their power consumption to relieve strain on the provincial grid. These events typically happen most in the summer months, during extreme weather, such as hot summer days when air conditioning is at peak use or heating during peak winter hours, as examples. 

Comparing energy options in Ontario

EnergyRates.ca can help your industrial and large-scale business with more than just Direct Response and ICI program information. Our professional team can help with electricity and natural gas consultations, as well as sustainability solutions for companies. For more information, fill out the form above or contact us.

Primary Sidebar

Ontario

  • Ontario
    • Regional Energy Services
      • Toronto
      • Ottawa
      • Mississauga
      • Brampton
      • Hamilton
      • London
      • Markham
      • Kitchener
      • Windsor
      • Burlington
      • Sudbury
      • Oshawa
      • Barrie
      • Guelph
      • Oakville
    • Rates & Information
      • Why the Ontario Energy Market is Regulated
      • Explaining Your Ontario Electricity Rates
      • Explaining Your Ontario Natural Gas Rates
      • Breaking Down Your Ontario Electricity Bill
      • Breaking Down Your Ontario Natural Gas Bill
      • What is the Global Adjustment?
      • How to Set Up Your Utility Service When You Move in Ontario
      • Does Your Ontario Energy Provider Require a Security Deposit?
      • How to Renew Your Energy Contract
      • How to Start Natural Gas Service for the First Time
      • Canceling an Ontario Energy Contract
      • How Net Metering Works in Ontario  
      • Demand Response in Ontario
      • Green Button in Ontario
      • How to Read Your Ontario Gas Meter
      • Ontario Electricity Support Program (OESP)
      • Save On Energy
      • Green Energy in Ontario
      • Local Hydro Utilities or Distribution Companies (LDC)
      • Ontario Energy Efficiency Programs
    • Ontario Retail Electricity & Natural Gas Companies
      • Just Energy
      • MyRate Energy
      • Planet Energy
      • RiteRate Energy
      • Summitt Energy
    • Ontario Regulated Price Plan Providers
      • Hydro One
      • Enbridge Gas Distribution
      • Union Gas

Footer

EnmaxEpcorSponsor EnergyEncorDirect EnergyRite Rate
EasyMaxEncorSpot PowerHudson EnergySummitt EnergyEncor

Get Monthly Energy Insights!

This field is for validation purposes and should be left unchanged.

Alberta fair competition statement:

Customers are free to purchase natural gas services or electricity services from a retailer of their choice. For a list of retailers, visit www.ucahelps.gov.ab.ca or call 310-4822 (toll free in Alberta).

review
  • Scholarship Information
  • Press Room
  • About Us
  • Contact
  • Terms and Conditions
  • Privacy Policy

Copyright © 2026 ENERGYRATES.CA

This website uses cookies and similar tracking technology for several purposes, including enhancing your experience when you visit our websites and personalizing ads/content available on our website. You can learn more about our use of these technologies in our Privacy Policy. By continuing to use this website, including clicking off or closing this banner, you consent to the use of these technologies by this website.